Meetups connect like-minded people togeather, creating communities where lasting relationships are made. These events are easily discoverable through apps like Meetup, but the idea of attending could spark anxiety if the event appears closed & selective. We challenged ourselves to develop a set of designs for a local community that didn’t have visuals to communicate their encouraging message for new members to join. The identity design had to change a potential attendee’s first impression by showcasing an active community that isn’t limited to a closed circle of friends. By helping the Plexus community grow, we could kindle new life-changing friendships.
With a visual identity created, the next challenge was to make their videos recognizable that they where filmed at a Plexus event. We designed style frames with the same goals as the logo to make the event friendlier to join. The motion graphics would be seen prior to any videos, with frames that could be reused for ticket designs & social media posts.
Plexus – Visual Identity
Animated in AE and Cinema 4D
Agency: LogoCore Studio