Masterclass:

Learn Logo Design

 Learn how to design a visual identity.

 Create presentations that attract clients.

 Animate unique logo reveals.

 
LogoCore Vectors
Illustrator Basics

Course Structure

There is a huge educational gap in the design industry. We had to learn everything the hard way, but it shouldn’t be like that for you. By becoming a student, you can watch our entire catalog of video lessons that build up slowly from theory to application. As you progress through each section of the course, you’ll be able to complete various homework assignments and mock case studies which are available to download at any time.

The videos will prepare you for a successful experience in the roller coaster ride that is freelancing. Each lesson is designed to grow your value as a designer and help you succeed in doing what you love.

For Beginners

Scavenging through resources to find tidbits of information is wasted time that you’re not using to design. The curriculum was crafted to take a beginner to an intermediate level, capable of completing freelance visual identity projects. We believe that self-taught designers need to spend more time expanding their creativity rather than face needless software and workflow issues.

The comprehensive overviews of the logo design workflows shared in this course will help you become well-versed and ready to start freelancing with confidence.

LogoCore Animation Case Study
LogoCore Animation Motion Curves

Curriculum

One time purchase.


This is the perfect course for a beginner to learn several new skill sets. You’ll be guided through several software packages as you learn the fundamentals of logo design. The curriculum provide a contextual education that will push you to become a better designer.

Illustrator Learn Logo Design

Illustrator

1.     User Interface
2.     Techniques
3.     Blocking

Video Lessons | 60 min

Illustrator Design

Illustration

1.     Color Theory
2.     Workflow
3.     Procedural

Video Lessons | 43 min

Clients Design

Get Clients

1.     Pricing
2.     Contracts
3.     Onboarding

Video Lessons | 27 min

Brief Learn

Creative Brief

1.     Basecamp
2.     Direction
3.     Research

Video Lessons | 53 min

Case Study in Logo Design

Case Study

1.     Reference
2.     Illustration
3.     Iterations

Video Lessons | 64 min

Guidelines Learn

Logo Guidelines

1.     Scale
2.     Balance
3.     Consistency

Video Lessons | 32 min

Style Guides Learn

Style Guides

1.     Presentation
2.     Copyright

Video Lessons | 91 min

Presentation Learn

Presentations

1.     Styleguides P1
2.     Styleguides P2

Video Lessons | 41 min

After Effects Learn

After Effects

1.     Introduction
2.     Techniques
3.     Interface
4.     Animation

Video Lessons | 31 min

Illustrator Workflows

Workflow

1.     Scripting
2.     Shape layers
3.     Creating loops
4.     Video reveals

Video Lessons | 33 min

Techniques Learn

Techniques I

1.     Eases & Pacing
2.     Arcing motion
3.     Squash & Stretch
4.     Additional theory

Video Lessons | 107 min

Techniques Animation

Techniques II

1.     Anticipation
2.     Exageration
3.     Mass & Weight
4.     Typefaces

Video Lessons | 96 min

Logo Grids Intro

Grids Intro

Watch an introduction about logo grids.

Video Lesson | 2 min

Golden Ratio Logo Design

Golden Ratio

Learn about the golden ratio and its application.

Video Lesson | 21 min

Grids Learn

Workflow

Use the golden ratio to refine a logo's composition.

Video Lesson | 16 min

Logo Animation

Animation

Export your logo grids and animate a process breakdown.

Video Lesson | 31 min

Illustrator Homework

AI Homework

Download homework for the Illustrator portions of the course.

Illustrator Homework

After Effects Homework

AE Homework

Download interactive After Effects assignments to learn logo animation.

AE Homework

Project Files

Project Files

Download templates for presentations, scripts, and style guides.

Project Files

LogoCore Homework

Resources

1.     AE Scripts
2.     Template Contracts
3.     Adobe Discount

Resources

Parallel Sound LogoCore Client Brief

Parallel Sound

Parallel Sound is a collective of sound designers.

Creative Brief

Cordate LogoCore Client Brief

Cordate

Cordate is an IOS app built to make dating more spontaneous.

Creative Brief

Karla LogoCore Client Brief

Karla.io

Karla is a Slack assistant that learns from your work schedule.

Creative Brief

Nightshade LogoCore Client Brief

Nightshade

NightShade is an app that prevents files from being shared.

Creative Brief

Swiss Transport LogoCore Client Brief

Swiss Transport

Swiss Transport is a transportation company based in Switzerland.

Creative Brief

GASP Architecture LogoCore Client Brief

GASP

GASP is a motivated team of international creatives with strong roots in architecture.

Creative Brief

KiwiScout LogoCore Client Brief

Kiwi Scout

Kiwi Scout is a New Zealand company that arranges photography expeditions.

Creative Brief

TrippleWP LogoCore Client Brief

Tripple

TrippleWP develop Wordpress themes for eCommerce apps and startups.

Creative Brief

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Learn Adobe Illustrator

Learn how to efficiently use Adobe Illustrator to design visual identities.

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Design visual assets

Learn how to scale your identity design without losing the established visual language.

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Implement a design strategy

Simplify a project into manageable assignments to develop an art direction.

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Bring in high-value clients

If you want to make a living as a freelancing artist, you must learn to attract high-value clients while staying competitive in your market.

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Animate your logo

Transfer your vector designs into Adobe After Effects to animate a looping reveal for your identity design.

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Pitch with confidence

Understand how to explain your design decisions to your client by thoroughly documenting your process.

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Theory & Application

Learn the techniques of developing a logo design and apply it to your own creative process.

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Receive Feedback

Learn from vetted studio practices on approaching clients, creative workflows, and freelancing. If you’re ever having trouble understanding a topic – we’re to help!

All students save 65% on Adobe’s Creative Cloud.

Masterclass

$60

Our best-selling class to access the entire LogoCore library.

All 49 Video Lesson

Lifetime Access

Homework Assignments

Adobe Student Discount

Downloadable Project Files

Community Discord Server

Creative Briefs

Purchase course

Mentorship

$150

The Masterclass bundled with a personalized mentorship program.

All 49 Video Lesson

Lifetime Access

Homework Assignments

Adobe Student Discount

Downloadable Project Files

Community Discord Server

Creative Briefs

Homework Reviews

Personal Design Mentorship

Dedicated Video Feedback

Certificate of Completion

Purchase course

Guidance

$240

Our Masterclass fused with personal consultation sessions.

All 49 Video Lesson

Lifetime Access

Homework Assignments

Adobe Student Discount

Downloadable Project Files

Community Discord Server

Creative Briefs

Homework Reviews

Personal Design Mentorship

Dedicated Video Feedback

Certificate of Completion

Feedback on Client Projects

Personalized Assignments

Purchase course

All prices are in USD. All classes are a one-time payment. Upgrade your course level anytime.

Frequently Asked Questions

What tools do I need?

 

A computer (Windows, Mac or Linux) and a broadband internet connection. Our course will cover Adobe Illustrator, Adobe After Effects, and Adobe Photoshop. A seven day trial is available for each of those programs. Once you become a student at LogoCore, you can purchase Creative Cloud with a student discount.

 

Can I purchase as a gift?

 

Yes! You can purchase a gift card through our shop!

 

Which class should I take?

 

Each class gives you full access to our entire catalog of video lessons, project files, and optional homework assignments. The Mentorship package will allow you to receive feedback on all of your personal projects and the assigned homework you complete for each lesson. Students enrolled in Guidance addtionally receive critical reviews on their client work. 

You can easily upgrade your course if you you want to start receiving feedback. The Mentorship and Guidance are great options for students who frequently design.

 

How do I become a student?

 

You can become a student at LogoCore by purchasing any of our courses. When you purchase a course, you will instantly receive full access to the curriculum. Watch the video lessons from any device, download the optional homework assignments, and receive feedback on your designs through the Mentorship program.

What is the Adobe student discount?

 

LogoCore students are eligble for Adobe’s Student package. For $19.99/m you would receive all of the Adobe apps. Offer is valid for new accounts, for the first year, and if Adobe is available in your country.

 

Will there be any assigned homework?

 

Each video lesson is paired with an optional homework assignment. We’ll provide homework, design challenges, interactive motion assignments, and a full library of creative briefs. Also, we share several of our visual identity project files with you!

How is logo design taught in this course?

 

We’ve spent a year continuously refining the course to understand the most effective way to teach logo design. Through our refined pilot program, we’ve been working with students to understand common struggles and adjust the lessons based on their feedback.

 

Our course was designed to equip students with applicable theory before introducing them to mock client scenarios. After a student can understand the tools and visualize the identity design workflow, they can develop their skills with the assignments provided by LogoCore.

What does the Personal Mentorship include?

 

In short, we treat Mentorship students as in-house designers.

 

Students who sign up for the Mentorship or Guidance program will have all of their assignments thoroughly critiqued by our studio, accelerating your understanding of visual identity design. A mentor will automatically be assigned during purchase. Each time you submit an assignment we’ll reply via email or record a personalized video with our feedback.

 

The Mentorship package allows students to request feedback on any personal work. This personal design mentorship covers any self-initiated design projects and LogoCore assignments. The Guidance package allows students to request feedback and art direction for client projects. Both types of mentorships are capped to six months for students purchasing after Feb 10th, 2018.

 

Will I receive a certificate after the course?

 

Mentorship and Guidance students receive a certificate once they have completed three case studies that meet our quality expectations. Your mentor will provide art direction and feedback to push your design skills!

Join over two thousand students in this course.

Ryan LytleMasterclass Student

“LogoCore is an amazing course for beginners. It is well worth your money and Kiril, one of the instructors, is available to help you out through the live chat. He is a fantastic teacher, being that he is easy to follow and makes his videos interesting to watch. I would highly recommend this course!”

Chris CorrMasterclass Student

“As someone who was frightened at the skill set that logo design posed, I was hesitant to dive into it. LogoCore made that process hassle-free and fun. Tons of skills can be learned from this class as well as stuff you never would have thought mattered but are crucial. I recommend LogoCore to anybody pursuing logo design.”

LavandinMentorship Student

“I would definitely recommend Logocore to anyone who wants to sharpen their skills in logo design! All lessons are great and suited for both beginners and advanced. The instructor is great too - clear, honest and very helpful. I have thoroughly enjoyed every single lesson with him.”

WeeseMasterclass Student

“With all the resources, insight, and advice LogoCore provides, the Master Class is well worth every dollar. There’s a sense of passion in the proctoring of the courses which make it not only informative but left a smile on my face the entire time. I would easily recommend LogoCore to anyone who’s interested in design - not only limited to branding.”

Wanichaya PGUidance Student

“I am truly thankful for the team who made this course very practical and direct on all of the important things to know, not only to make a good design but also to deliver the work to clients in a professional manner. I feel like sitting next to the master, watching his design process and absorbing real skills that help me advance in my design right away.”

YesqArtsMentorship Student

“LogoCore has taught me how to plan and execute logo designs properly. It has also taught me a lot of techniques behind the scenes that I would have never considered beforehand.”

Nicholas A. InclanGuidance Student

“Logocore have helped with technical questions and indulged in conversations about different strategy methods and nerd logo discussions. Having the instructor as a resource I can rely on when I get stuck or just being able to ask design & strategy related questions really sets Logocore apart from other courses. I highly recommend Logocore to those who need a good framework to start with.”

Jasmine HolmesMasterclass Student

“Just purchased the course and have started to look through the main part that I was interested in; the After Effects tutorials. He is an AMAZING teacher! The direction is easy to follow, the tone isn't flat or boring and the teachings are practical and interesting. Thank you for giving me the chance to be a better designer.”

Dušan MišjakMentorship Student

“LogoCore is one of the best online design courses. This course has taught me how to create professional logos, develop presentations for the client, and design a style guide for the final logo. They have video tutorials with homework, but don't worry, you will not be alone. The instructors will always help you and give you advice on how to improve. I definitely recommend this course, I've learned a lot!”

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LogoCore is a team of creative professionals working from Toronto to Melbourne. They specialize in visual identities and are recognized for their best-selling Masterclass on logo design.