Hey, Jim!
My name is Ryan and I represent Kiwi Scout.
Kiwi Scout is a New Zealand company that arranges various events from photography expeditions to skill-building workshops. They provide tours through the North and South islands as the group members learn new photography skills and create lifetime friends.
Kiwi Scout provides two packages to New Zealand visitors and locals, both including ample opportunities to engage with experts in landscape photography. The first package comes with two days of adventure. The first day, groups meet up with Kiwi Scout to organize their activities for the day, which includes free bus transportation. On the following day, groups complete their Kiwi Scout experience by attending a three-hour workshop with their coach on photo editing. The second package is targeted to more experienced photographers wanting to pushing their portfolio to new limits. On a weekly basis, Kiwi Scout networks a small group to explore less accessible locations. Groups will hike through mountain passes, explore glaciers by helicopter, and work as a team during astrophotography sessions. The company provides all the equipment needed except for cameras. All meals and hostels are covered by Kiwi Scout.
They want photographers to only spend time learning techniques and exploring New Zealand. Kiwi Scout wants to expand their business into new areas and cultivate a community with a strong online presence. They need a refresher, coherent visual identity used for tagging promotional photos and advertisements.
In addition to the primary logo, they are looking for a few more designs included in the deliverables:
• Create mockup of logo on a backpack. The backpack will be used for Kiwi Scout coaches on their expeditions.
• ‘Purchase confirmation’ email designs that are cohesive with the newly established visuals.
• A visual explanation of the logo’s usage on Instagram, specially for advertisements.
• Since Kiwi Scout does not have in-house designers, they want to develop a complete visual identity that is easy to understand by their team members
Excited to see your work!